Overview
Sonora synthesizes customer feedback from everywhere your team talks to customers: support tickets, sales calls, email threads, product usage logs, and Slack conversations. Instead of switching between tools to understand a customer, you ask questions in natural language and get answers that pull from all your systems.
What it does
Section titled “What it does”Connect Sonora to your CRM, support desk, call recorder, and product analytics and it builds a unified view of each customer. Ask “which customers are at risk before renewal?” and Sonora queries health scores, recent support activity, product usage trends, and meeting notes to surface specific accounts with reasons why.
Behind the scenes, models detect sentiment shifts, identify feature requests across channels, map stakeholder relationships, and flag when champions leave companies. These insights surface automatically as CX Cues — daily actions for your CS team ranked by expected impact.
How it works
Section titled “How it works”Sonora connects to your existing tools through integrations. Data flows in, gets enriched with context (sentiment, topic extraction, stakeholder mapping), and becomes queryable through chat or Canvas dashboards.
Customer Intelligence — Chat interface for questions like “show feature requests from enterprise accounts” or “customers mentioning competitors.” Answers include specifics: which customers, what they said, when.
People Graph — Tracks who talks to your customers, their role, sentiment from interactions, and relationship strength. Flags when champions depart or engagement drops.
CX Cues — Daily task list for CS and account teams. “37 customers requested this feature — here’s a draft email to send them” or “Product usage dropped 40% at Acme Corp — review recent support tickets.”
Getting started
Section titled “Getting started”-
Connect your CRM — Salesforce or HubSpot brings in accounts, opportunities, and contacts.
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Add conversation sources — Slack for internal discussions, Gong or our free call recorder for meetings, Zendesk or Intercom for support tickets.
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Connect product data — Snowflake or Tableau to track usage patterns and identify at-risk accounts.
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Ask questions — Use chat to explore your data. Start with templates like “at-risk customers approaching renewal” or write your own queries.